AVALANCHE TOUR FEATURING SHINEDOWN

Early in 2007, producer Rob Cavallo asked Shinedown frontman Brent Smith about his goals for the band's new album. Smith didn't hesitate.

"I said, 'You know what -- when I'm dead and gone, when everybody in this band has passed or what have you, I want the world to remember this as a record that needed to be made, and that there was a reason for it,' " Smith says. "That was the motivation behind this album."

"And part of the reason it took so long to make!"

Welcome then to THE SOUND OF MADNESS, Shinedown's third album -- and the Florida rockers' boldest effort to date. Like its two predecessors, 2003's Platinum LEAVE A WHISPER and 2005's Gold US AND THEM, THE SOUND OF MADNESS offers a brave and unsparing look into the soul and psyche amidst a fierce musical attack that, even in its quieter moments, vibrate with the passion, energy and focus of a band with high-minded ideals and limitless ambitions.

Smith and company began the recording process for THE SOUND OF MADNESS with the formidable task of following up two massively successful albums that yielded a staggering seven consecutive Top five rock and alternative radio hits that included "Fly From the Inside," "45," the chart topping "Save Me," and a cover of Lynyrd Skynyrd's "Simple Man," along with a reputation as a hot live band with an insatiable appetite for the road. However, after one listen, it's clear that the band didn't shrink from the task. Where THE SOUND OF MADNESS differs most is in its growth; it's the product of a group that has developed an even clearer vision for how it wanted to impact an audience.

"Lyrically, these songs are the most blunt that I've ever written," says Smith, who formed Shinedown with drummer Barry Kerch in 2001 in Jacksonville, Fla. "I feel that on this record I wrote what a lot of people want to say, but they just don't know how to say it -- not that I should tell anyone how to live their lives, but I've had these experiences and these thoughts that are in my head. And I can't believe I'm the only one who feels the way I do. So I just tried to express that in the most artistic and the most honest way I possibly could."